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How Nebula became #1 Lifestyle App with AdBraze

#1
In Lifestyle App Store Ranking
400%
profit growth
45%
decrease in test cost
AdBraze effectively speeds up the routine media buying process, saving up time and resources for more complicated, strategic tasks.
Anna Khoma
CMO at Nebula
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About brand

Nebula is a global multifunctional platform for astrology lovers, #1 in the United States. Nebula is created to inspire people to find their way to happiness with the help of quality astrology-based services and an online community.

Using AdBraze since Feb 2020

5 members in performance team

Nebula` s goal
To occupy the leading position on the market

Challenge

Anna was looking for an automation tool that would allow her team to produce and test more creative concepts, without hiring extra people. Every test turned out pretty costly for Nebula so they had to find a way to reduce that cost.


Solution

Anna was one of the first AdBraze clients as she knew our CEO Oleksandr personally and she also was inspired by his approach to automating processes. So considering her business situation Anna decided to give AdBraze a chance and see what good would come out of it.

Nebula started the AdBraze trial in February 2020 and got their first results really fast. They tested x3 more creatives than average before, test cost decreased by 45%, and increased ad volume by 250%.

Daily installs went from 5-10K/day in January to 15-30K/day in February.

Source: Appsflyer

App’s revenue in this period has also increased significantly.

Source: SensorTower

That trial led Nebula to find their new top-performing creative concept on Facebook.

As Anna was looking for ways to maximize the value of this find and occupy the leading position on the market due to aggressive scaling, her team started using AdBraze as a key tool for ad automation in April 2020.

Results were really astonishing, as Nebula started getting 25-80K installs already in May.

Source: Appsflyer

And all that led the app to incredible scaling as they maximized daily budget x15, raised their profit by 400%, and soon enough became #1 In Lifestyle App Store Ranking.

Source: SensorTower

Anna and Nebula are with AdBraze from now on, conquering new peaks on their market every month.

Results

#1
In Lifestyle App Store Ranking
400%
profit growth
45%
decrease in test cost

Key features used

Task Manager
Templates

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