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How to Write Engaging Instagram Captions for Business [100+ examples to use]

How to Write Engaging Instagram Captions for Business [100+ examples to use]

With over 1.4 billion users on Instagram, standing out in your industry takes more than just having great content. Visuals will get the eyeballs to your page, but mastering how to write Instagram сaptions will get them to stay—and engage with your content.

However, experts have yet to agree on how long the perfect Instagram caption should be. Some marketing pros recommend using up all 2200 characters, while others recommend keeping things short.

But no matter the length of your captions, you can only increase engagement if you know the right Instagram caption tricks. Let’s kick things off with some examples.

Engagement captions

If you know how to write Instagram сaptions, you can boost engagement significantly on your posts. But you have to get the formula right.

For instance, you could tell a story to get people to engage with your caption. The most important thing is to get the user to interact with your post. Here are some caption ideas that work:

  1. So this just happened…
  2. I never knew I could do this…
  3. Go big or go home!
  4. Yes, we finally did it!
  5. Enough is enough!
  6. Okay, this is awkward…
  7. WOW! This is huge…
  8. Wait! Stop scrolling for a minute…
  9. Did you know that…
  10. This was definitely not meant to happen…
  11. LOL! You can’t believe what my mom just told me…
  12. I’ll be honest here…
  13. Feeling a little guilty lately... 🤦‍

Source: Instagram

Another way to boost engagement on a post is to ask a question or create a poll. Here are captions to introduce a poll or question in a caption.

  1. Who wore it better?
  2. What is your motivation today?
  3. Coffee or tea?
  4. Before or after?
  5. Soccer or football?
  6. Yes or meh?
  7. What are you grateful for today?
  8. Thoughts?
  9. Like for blue. Comment for black.
  10. Tag a friend without saying anything.
  11. Mention a friend you’ll try this with.
  12. Which slide do you prefer?
  13. What’s your secret formula?
  14. Which room is your favorite?

Source: Instagram

Depending on your audience demo, you can use catchy lines from songs and movies as Instagram captions. You can also rework famous quotes to get people engaged. But it all has to align with the visual content.

Check out these sample IG captions:

  1. “Do not go where the path may lead, go instead where there is no path and leave a trail.” – Ralph Waldo Emerson.
  2. Life’s too short; just go shopping!
  3. Let’s do the impossible for fun.
  4. PS. I love you.
  5. Woke up feeling sexy!
  6. Hello from the other side!
  7. Turn your magic on!
  8. Hello, it's me again!
  9. Everything you want is a click away.
  10. “What goes best with a cup of coffee? Another cup.” — Henry Rollins

Source: Instagram

People create motivational content on Instagram for their followers. So find a way to spur your followers and page visitors to action—this will help you boost engagement.

  1. Monday motivation
  2. Insta inspo
  3. Positive vibes only
  4. Sunday fun day
  5. Weekend vibes
  6. Freaky Friday
  7. Feeling grateful for a healthy body and good friends!
  8. You are one step away from generational wealth.
  9. Your dream body is just one drop of sweat away!
  10. Start your morning with a clear mind.

Seasonal captions

You can use unique, relatable pop culture references from Hollywood to usher in the seasons. Alternatively, you can come up with creative puns that are trendy.

These seasonal Instagram captions always work:

  1. Spring is in the air.
  2. I can’t help FALLing in love with you.
  3. Baby, it’s cold outside.
  4. It’s March Madness!
  5. I guess it’s Summertime Madness.
  6. Wake me up when September ends!
  7. Hello, Pumpkin Munchkins!
  8. Let it snow!
  9. Sun’s out, bumz out!
  10. Will you be my secret Santa?
  11. Jingle bells rock!
  12. Pumpkin season is coming!

Holidays and memorial months also provide opportunities to come up with creative captions. You can show your allegiance to social justice movements during Pride month and Black history month.

  1. Celebrating black excellence!
  2. Glow with PRIDE!
  3. “Born this way.”
  4. Love is love.
  5. “We're coming out.”
  6. Happy 4th!
  7. May the Fourth be with You!
  8. Santa Claus is back in town.
  9. Eid Mubarak!
  10. Ramadan Kareem!
  11. Happy friendship day!
  12. Happy World emoji day.

Source: Instagram

You could also add a quote to show solidarity with minorities in your Instagram caption. Here are some excellent examples:

  1. “Love takes off the masks we fear we cannot live without and know we cannot live within.” — James Baldwin
  2. “If they don’t give you a seat at the table, bring a folding chair.” — Shirley Chisholm

Call-to-action captions

If you want viewers to perform an action after reading the caption—drop a comment, like a post, share a link, visit a page, or buy a product—you’ll have to include a call to action (CTA). Adding CTAs increases the chances of users buying something or visiting your website by 83%. Here are some CTA captions that always work on Instagram.

  1. DOUBLE TAP if you're all about gettin'👏stuff👏 done👏
  2. Link in bio.
  3. Sign up now.
  4. What are you waiting for? Shop now.
  5. DM for price.
  6. Best caption wins.
  7. Shop now on our website.
  8. Participate in the giveaway now.
  9. Tap the tags to shop.
  10. Swipe to discover more.
  11. Tag a friend that needs this product.
  12. Buy one for a friend.
  13. Share to help us change the world together.
  14. Share to help a friend.
  15. Follow for more tips.
  16. Read more on our blog.
  17. Visit our site for more products.
  18. Comment with your favorite emoji.
  19. Share if you agree.
  20. Zoom in and comment below.

Source: Instagram

Selling captions

Whether rolling out a product or pushing for more sales, you need a caption to communicate your intention to customers. But don’t make the caption too pushy; it shoves your potential customers away from your brand and into the hands of your competitors.

Instead, use the following captions to create a sense of urgency or importance:

  1. Don’t miss out!
  2. Available ONLY today!
  3. One-time offer!
  4. Exclusive sale!
  5. Giveaway!
  6. Launch day!
  7. Coming soon!
  8. You asked and we delivered!
  9. Last call! / Final call!
  10. Limited edition!

Tips for business Instagram captions

Now that you know how to write Instagram captions for your brand, it is time to use them to boost conversions and engagement. Use these expert tips to make your Instagram captions pop.

Know your audience

You’ve probably heard this one several times, but it remains ever-relevant: know your customer. Conduct in-depth research to determine your audience demographics before creating a caption for them.

  • Will they catch the pun or pop-culture reference?
  • Do they know the trend?
  • Can they understand internet speak?
  • Should I use a formal or informal writing style?

This will give you a better portrait of the person on the other end of the phone—and show you how to speak to them at their level.

Start strong

Always start with a bang, whether you are hosting a giveaway or sharing a new product. Use emojis and convincing words to grab the viewers' attention.

Why start strong when writing captions?

The average Instagram user thinks this way: “Yeah cool story, but you have only 5 seconds to convince me.” If you can’t keep the viewer’s attention within the first 5-8 seconds, your content will not meet performance benchmarks.

So start your story caption or sales caption with an attention-grabber and keep the momentum going. Use emojis and hashtags for a more lasting effect.

Add and optimize hashtags

Instagram captions always work well with hashtags in boosting your post’s discoverability in the sea of content.

Here is the impact of using hashtags:

  • Helps profiles with less than 5k followers gain 36% more engagement.
  • Helps profiles with 5k-10k followers gain 21% more engagement.
  • Helps profiles with 10k-50k followers gain 22% more engagement.
  • Helps profiles with 50k-100k followers gain 21% more engagement.

In general, Instagram allows only 30 hashtags per post. But the optimal number of hashtags is around 5-11 hashtags per post.

Try to use around 405 characters out of 2200 available when writing your caption, because this length produces the most engagement. You can also combine popular, product-related hashtags with custom hashtags connected to your brand to increase reach and exposure.

Use whitespace to keep the caption clean

Some brands and online personalities make the mistake of writing their long captions in one massive block of text. News flash, nobody has time to strain through long lines of text to get your point.

But the good news is that you can make long Instagram captions readable by introducing white space. Use line breaks to divide long captions into readable (skimmable) chunks.

Also try to use emojis sparingly instead of flooding your caption with them. This way, viewers can engage with your content easily.

Add a CTA or a question

We’ve discussed CTAs in previous sections, but why do you really need them? Without a CTA, the viewer wouldn’t know what to do after viewing your content and reading the caption.

So think of a CTA as a compass on your Instagram post: it points users in the required direction, whether it is your blog or the product page. If you want to boost post engagement, you can also add questions and direct viewers to drop their answers in the comments.

Measure what works

Before making a post on Instagram, you should already know the engagement and conversion metrics to track. Check out the Instagram benchmarks if you don’t know what metrics to track.

By tracking these numbers, you’ll get a bead on what works for your audience and what doesn’t. You might also need A/B testing to find out the best caption for your Instagram post.

Test different captions

Going with the safe Instagram caption might work for you, but you might be missing out on a massive opportunity to boost sales and engagement for your brand.

With tools like AdBraze, you can test multiple variations of Instagram captions to see how they influence the results and metrics of your ads. You can also test creative variations to see how they blend with your captions.


Instagram captions can help your business or personal brand boost sales, celebrate a holiday, or increase engagement rates. If you find the right formula that works for your target audience, you can create caption variations that hit all expected benchmarks.

Don’t forget to add hashtags to your captions to increase discoverability. Use whitespace and other optimization techniques to make the caption skimmable and readable. And most importantly, track your post’s performance and make improvements using the Instagram caption tricks in this article.

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