Google Display Ad Sizes Ultimate Guide 2022
Getting your ad creative to attain peak performance on Google involves a perfect blend of having captivating content and getting the banner sizes right. Yes, size does matter, and even the Google Display Network pays attention to it.
But going big with your banners is not always the right move. To get the best results and hit the right benchmarks, you need to follow size recommendations for different screen sizes.
In this article, we’ll walk you through Google Display ad sizes for your advertising campaigns. Continue reading to find out how ad banner size relates to the performance.
Google Display Ad Sizes
The Google display network has specifications for ad formats and creatives. Let’s go through each category.
Google Ads also accepts custom images. These images will appear in the ad copy without any changes. Since the Google Display will not resize them to fit into the ad slot, here are the banner sizes you should focus on when making the ad creative.
On mobile devices:
On desktop computers:
Note: The file should not exceed 150KB.
Responsive display ads
Unlike image ads, responsive display ads can change their size and appearance. This often involves creating up to 10 image variations for the same ad. Here are the size specifications for responsive display ads:
- Landscape aspect ratio 1.91:1, 600 × 314 px (min)
- Square aspect ratio 1:1, 300 × 300 px (min)
- Aspect ratio 1:1, 128 × 128 px (min)
- Aspect ratio 4:1, 512 × 128 px (min)
So why not use this option? Well, Google will choose the best variation to show viewers, which takes control away from you. If you want to micromanage every aspect of the ad campaign, responsive display ads might not suit you.
Video ads often have similar specifications as image ads. But unlike image ads, Google frowns at “skyscraper” videos because they make for a terrible viewing experience. So, video ad creatives should have square or rectangle specs.
- 300 × 60 px — TrueView In-stream
- Anything 1:1, between 1×1 px and 1024 × 1024 px
GIFs also have similar specifications as video and image ads. But you only have to get the speed and length right to meet Google guidelines.
Here are the recommended speed and length specs for animated GIFs:
- Animation length must be 30 seconds or shorter
- Animations can be looped, but the animations must stop after 30 seconds
- Animated GIF ads must be slower than 5 FPS.
App install ads appear when using an app. They can be videos, images, text, or GIFs. Here are the acceptable app campaign sizes.
Image app install ad
App ads for install
These ad formats are used for ad campaigns focused on advertising apps. The acceptable dimensions include:
Discovery ads help companies launch discovery campaigns in order to present their products to new audiences. These ads appear on the YouTube homepage as well as in Gmail Promotions. Here are the noteworthy dimensions for high-performing discovery ads:
10 top-performing Google Display ad sizes
Google has released a detailed breakdown of top-performing ads on the Display Network. Ads that fall within these specifications have yielded optimum results for advertisers. Let’s discuss them in detail to help you choose which one suits your business best.
160 × 600 px — Wide Skyscraper
Skyscraper ads cover large real estate on the page to attract the user’s attention when scrolling. Although wide skyscrapers ads work well only on the sidebar, they offer excellent engagement, clicks, and return on investment.
300 × 60 px — Video ads
Marketers can use this dimension for video TrueView in-stream ads, bumper video ads, and non-skippable video banner ads. The width and height of this ad format make it easily clickable on mobile and desktop, thus accounting for more engagement.
300 × 250 px — Medium Rectangle
The medium rectangle ad has the most applicability for text and image ads. The size makes it easy to embed between paragraphs and the sidebars. You can use this space for a lightbox or a video ad.
300 × 600 px — Large Skyscraper
This ad format is called “half-page” because it, well, covers half of the page. The main advantage of using this ad format is that it allows extra room to get your message across. Half-page ads work perfectly in sidebars, where they don’t distract from the main content on the page. And at the same time, they are large enough to attract attention, thereby generating impressions and leading to conversions.
320 × 100 px — Large Mobile Banner
This ad is the mobile-exclusive format on the list of top performers. It blends perfectly with the mobile design and works for every screen size. Also, this mobile ad variation provides more clickable room compared to the 320 × 50 px.
320 × 50 px — Mobile Leaderboard
As mentioned earlier, leaderboard ads are meant to cover the entire top or bottom of the page. With the 320 × 50 px ad specification, you can create anchor ads that are unmissable when browsing your site. And most importantly, mobile leaderboards blend in with the rest of the on-page content.
336 × 280 px — Large Rectangle
The large rectangle covers more real estate than the medium rectangle variation, whether image or video. It makes a go-to because it provides more ad inventory, which translates to more income. You can also embed it in the text without disrupting the ad experience.
600 × 314 px — The “1.91:1”
This specification is the sweet spot for most ads because it hits the 1.91:1 ratio that most discovery ads, responsive display ads, app install ads, and app ads for install.
728 × 90 px — Leaderboard
The leaderboard ad format often appears at the top of the page, usually close to the navigation menu. When placed in forums and discussion boards, the leaderboard ad attracts more engagement and earnings.
920 × 90 px — Large Leaderboard
Similar to the 728 × 90 px ad, the Large leaderboard ad also appears at the top of the page. However, it covers most of the site’s entire header space, which makes it even more eye-catching and clickable for users.
Important: Google also has regional size specifications for different regions, specifically in Eastern Europe and Scandinavia.
Choosing the most suitable banner size for your ad campaign will make a difference in your potential impressions and conversions. When planning your campaign, you must follow Google size specifications to create ad creatives that will perform well on different screen sizes. You can also rely on responsive display ads to automatically resize and optimize your ad display.